In March/April, I ran another small session of my Power Teaching class. Another extremely smart and enthusiastic group joined in intensive study of effective training design and development, and worked on real, live classes that they are launching this Spring and Summer. I love teaching this class for three reasons:
- It is exceptionally energizing to share my passion for teaching with completely open and eager participants
- They really worked their hearts out to apply great design to their classes, ensuring a superior learning experience for their students
- They were extremely generous with each other, sharing ideas and feedback the entire two months we worked together
An important part of the course design was working on REAL classes launched to REAL people.
Here is the amazing variety of classes they created. I would appreciate it so much if you take the time to see what they have developed, and if you feel drawn to learn from these amazing teachers, sign up for their classes!
If you want to put your name on the waiting list for a future Power Teaching class, sign up here.
Go Power Teachers!
6 Steps to Social Media Success for Small Business Owners
Presented by Miriam Salpeter, Small Business & Social Media Coach
How can you tap into the power of social media to grow your business and make more money? In this interactive online class, Miriam will show you how to use social networks to connect directly with potential customers. Overcome the overwhelm: you’ll learn about productivity tools and resources to help you efficiently find your clients online AND what to post on social media to convince them you have the solution they need.
How To Take A Career Risk Even When You’re Scared Sh*tty
Presented by Amber J. Adams
This class isn’t just for corporate movers and shakers, or people who want to sell all of their stuff, and hop on the next plane to Thailand. It’s for anyone who wants to learn how to manage the fear associated with making a daring career leap. In this free 30-minute webinar, you’ll learn 5 key strategies for plotting your next career move that will help you feel fabulous, not fearful! Learn more info and sign up for the class here.
Presented by Ursula Jorch
Rapid Revenue is an online course designed to help you ramp up your business income fast. I started my business 17 years ago with a 6-figure income just past my first year. Rapid Revenue teaches you the techniques I used then and since, to diversify and stay out the narrow income trap and leverage what you already have in place.
The Female Advantage: A Woman’s Guide to Being a Leader
Presented by Moira Lethbridge, M.Ed.
Are you ready to lead but stumbling over shyness, feeling stuck at work, unseen, unheard or unimportant? Or maybe you’re experiencing self-doubt and lack of confidence? Do you want to lead and are not sure how, or what’s getting in the way? Are you ready to stretch for your goals and dreams and join others like you who want to learn leadership success strategies and solutions? Join me and learn how to increase your chances of making it to the top of your field; how to pursue any goal vigorously; how to eliminate the ways you hold yourself back; what you can do now to make changes in yourself and have the confidence and know-how to achieve your goals.
Business Profit Academy
Presented by John Corcoran
The Business Profit Academy Video Training Program is for business owners and entrepreneurs, like you, who want to increase their revenues today so that their business income goes up and their company’s value increases. Click here to learn how you can use fundamental business principles to grow your business revenues.
How to Plan, Create and Deliver a Successful Webinar
Presented by Sabrina Ziegler & Cate Brubaker
Have you ever wondered why some webinars are successful and others are not? Planning, creating, marketing and delivering a successful webinar is an art and a science. In this upcoming class we will share how to host a brilliant webinar from the planning stages to the follow-up.
Presented by Diane Easley
Delve deeply into creating true prosperity in your life — regardless of what is happening in the rest of the world. This 4-week tele-class will help you discover the insights and practical actions for creating a financially stable and balanced life on your terms.
The Supergirl’s Moneycure
Presented by Anja Schuetz
A 5-week online community course to inspire you to improve your relationship with money! Give yourself permission to allow more money into your life, so you can make the difference you were put on this earth to do! In this first round, where practicality meets magic, you’re going to build the foundation for always having a little more money than you need! The course will start in June. Exact date to be announced.
Presented by Roxy Allen
Cause Leaders Camp is a day-long retreat in downtown DC for people who are seeking deeper fulfillment, meaning, purpose, and balance through the passionate servant leadership of a cause they are committed to and care deeply about. During this retreat, we will foster creative community, work through powerful visioning exercises, and create an action plan to remove what’s in the way of your social change career, organization, or cause moving forward.
Presented by Joseph Bernard, Ph.D.
The empowering course is an online 2-hour retreat with a personal follow-up session to ask questions and deepen your understanding of the shift from ego-mind dominance to the liberating guidance of your soul’s voice. To sign up today for the first course on June 11 2013 from 1 – 3 pm Pacific PDT email [email protected]
Presented by Laura Gates
As a Leadership Coach with 20 years experience and a Master’s Certificate in Intuition Medicine, I co-designed Be Your Own Guru with fellow spirit guide Sarah Nicotra to provide practical tools for operating beyond the five senses – accessing intuition and energy to tap into your soul’s purpose. If you want to learn how to harness more of your potential or are simply curious about how to be more effective at managing your energy, join us for this ten-week journey starting in September.
Presented by Jeanie Witcraft-Shiau, MSW, LCSW
Ever struggled to focus, relax, or have enough energy throughout the day? Learn from a psychotherapist who geeks out on food science (me!) to holistically help you have more energy & fewer problems dealing with modern stressors. Don’t worry–this is research based, fun, and filled with practical information that you can use right away.
The Change Room: Custom Career Design for Confused Multi-Passionates
Presented by Kacey Crawford
The Change Room is an online program for multi-passionate people who want to fuse their diverse gifts into a thriving and purposeful career. Through a series of fun, creative and methodical techniques, you’ll learn how to design your ‘perfect fit’ career built around your unique values, strengths, personality and lifestyle. Whether you’re an aspiring entrepreneur with too many ideas and no clear business direction, or a moonlighting creative who wants a corporate career with a conscience, this program will give you the focus and direction you crave and the confidence to march to your own beat.
TINY BIZ MARKETING
Email Marketing for the Tiny Biz (Freelancers, Solopreneur and other Tiny Businesses, that do big things)
Presented by Bethany Siegler: Owner of Unique Think
You run your own business, It’s hard work, but you love it! You love talking about what you do and how it helps your customers! And your clients love learning from you. Email Newsletters are a great tool for extending the conversation. This email marketing course is set up for the tiny biz to succeed. Sure, we’ll cover which email marketing tools to use, which trends (mobile and social) are important, and what you need to be aware of about the Can-Spam laws.But, more importantly, this course is about why you should be doing email marketing, where to get your content, and how to do it all without overwhelm.
Efficiency How-To’s for Homeowners
Presented by Nina McCormack, [email protected]
Four sessions of Efficiency How-To’s for Homeowners will enable you to transform your older home into a comfortable, affordable, healthy and energy efficient sanctuary. You’ll apply building science basics to recognize, prioritize and design energy saving projects tailored uniquely to your home and budget. Do-it-yourself, contracting, and financing tips help ensure effective and affordable results. Click here to get started!
Presented by Michelle Codington, MS, LMFT, [email protected]
Have you ever asked yourself, “WHY is he/she acting like this?” This workshop is designed to help parents and educators go from confusion and frustration to ease and confidence in managing children’s behavior. Discover what REALLY works with kids and why!
I am delighted to feature a guest post today from my friend and fellow coach, bestselling author Debbie Rieber. Debbie is in the business of helping people get the books in their heads written, sold, and out into the world. As someone who is writing a book now, I know that we authors need all the help we can get!
In this post, she helps to disprove some of the myths that keep us stuck and afraid to write. Enjoy!
Whether you’re an entrepreneur looking to strengthen your platform or someone with a body of research, a story, or a unique point of view you feel compelled to share, writing a book seems to be one of those “I-want-to-do-it-before-I-die” kind of things for many people.
But despite a deep desire to write a book, many would-be writers never make it past page one, the process of writing a book too shrouded in myth and mystery to take the risk.
I’ve talked with many people who know they want to write a book but struggle to commit to the goal and asked them, What exactly is getting in your way?
Through their answers, I discovered many people subscribe to the same core myths:
It’s too hard (or the variation, I’m not smart enough).
I have nothing of value to say (or the variation, Why would anyone care about what I have to say?).
I don’t know how to do it.
People will judge me (or the variation, No one will take me seriously).
What if no one likes it?
I’ll never finish it, so why start?
Those myths sound familiar? They do to me. I’ve obsessed on pretty much all of them at one point or another during the writing of my first few books.
But as it turns out, like most myths and unhelpful beliefs, none of them are actually true. When you look beyond the myths, it turns out writing a book doesn’t have to be scary after all. (So what are you waiting for?)
Myth: It’s too hard (or I’m not smart enough).
Reality: Writing a book is no harder than any other skill or craft. It’s simply using written language to express a collection of ideas in a coherent way. When you break it down, use the resources available (of which there are many), and commit to the mastering the craft, it becomes a doable achievement worth pursuing. Challenging? Sure. But too hard? Definitely not.
Myth: I have nothing of value to say (or Why would anyone care about what I have to say?)
Reality: If you feel a pull to write a book, then you have something to say. And when you honor your creative muse by allowing it to be expressed in an authentic, intentional way, your people – your audience – will respond to your creation. Remember: no one else has the capability to write the book you would write.
Myth: I don’t know how to do it.
Reality: Take a class. Buy a book on book writing. Research online. Talk to other writers. Practice your craft. No one was born knowing how to write a book.
Myth: People will judge me (or No one will take me seriously).
Reality: This is lizard brain thinking at its best. Worrying about what others will think about you and your book puts you in the unfortunate position of letting others determine your value. The question is, what do you think about yourself? When you take yourself seriously, others will too. Step into your role as an author and do it for yourself.
Myth: What if no one likes it?
Reality: Let’s be clear: There will be people who don’t like what you write. There are people who don’t like Shakespeare and Tolstoy. And that’s okay. Because there will also be people who will like your book (and I’m not just talking about your parents). Get out of the habit of worrying about what “everyone” will think and put your energy into writing for yourself and for your intended audience.
Myth: I’ll never finish it, so why bother starting?
Reality: If there’s one thing I know for sure, it’s this: If you don’t start, you definitely won’t finish. In fact, starting may just about be the most important part of the equation. Set the goal, pick a start date, stick to it, and take the writing one day, one word, and one page at a time.
Debbie Reber is a bestselling author, speaker, and life coach whose passion is supporting writers, creative entrepreneurs, and teen girls in creating whatever they want in their life with confidence. Debbie is the author of more than a dozen books, including her most recent book for young women, Chill: Stress-Reducing Techniques for a More Balanced, Peaceful You. She is currently enrolling writers for her 12-week teleclass, Write Your Irresistible Book Proposal (http://www.debbiereber.com/
When I started my coaching practice, I felt extremely awkward when I talked with prospective clients. Asking for a sale felt like torture. And I was so excited about anyone at all hiring me for my services that I didn’t really consider whether they were a good fit or not.
Thankfully, seven years ago I found Book Yourself Solid by Michael Port, which gave me an extremely clear framework and tools for selling my services.
One of the reasons why I liked the book so much is that Michael operates out of a personal value set of service and integrity. When I got to know him personally a couple of years after reading his book, this was totally reinforced. He has been a friend, mentor and ally for many years.
So I was so excited when he told me that he just released a brand new version of Book Yourself Solid which is fully illustrated.
As a visual learner, this made me very happy.
Here are some examples from the book:
Easy to understand module overviews
Complex topics made clear
Worksheets that you can print out and use immediately to close more business
A well-written book can open your mind and give you ideas.
A well-illustrated book can help you remember these ideas and take action.
Check out the brand new Book Yourself Solid Illustrated here:
Thanks for everything you have taught me, Michael, I look forward to hearing the stories from my readers who get value from your book!
In today’s world of hacks, shortcuts and instant money-making blueprints, I think we have lost appreciation for slow-brewing mastery in our work.
Through the years, I have worked with many martial artists, cultural leaders and business mentors who have taught me that trying to finish first in a short race is not only stressful, it works against developing deep expertise.
Here are ten ways to develop a mastery mindset:
- Learn patience
My mother in law has taught me that Diné people (Navajos) have ceremonies for every part of life. There are baby’s first laugh ceremonies and puberty ceremonies and seasonal ceremonies. There are water ceremonies and lightening ceremonies and beauty way ceremonies. In these sacred gatherings, conversation is slow and deliberate and unhurried. An elder can take an entire hour to share a teaching, or bless food before eating. I have watched elders see a young person squirm with impatience, then choose to talk slower and longer. They do this because they know that learning to settle down and develop patience is going to help young folks develop thoughtfulness, depth and wisdom.
- Practice the basics
When we first learn a new skill, we dive into it with abandon, taking classes, learning from mentors and practicing like crazy. When we reach a certain level of success, we often get lazy. True masters never stop practicing the basics. Martial artists do push ups and sit ups every day of their lives. Artists practice brush strokes. Writers write daily. Entrepreneurs create, market and sell. When you don’t practice the basics, they go away.
- Appreciate the source of your materials
In Jiro Dreams of Sushi, Jiro’s son walks slowly around the fish market, looking for the perfect fish for the evening meals. He has relationships with fishermen who will not sell their product to anyone but him. Great work is built with great materials, by people and partners who care as much about what they do as you care about what you do. Avoid cheap, sloppy and poorly constructed source materials.
- Deconstruct everything
Often, success is random. If you started a business in 1996 like I did, you might have thought you were naturally talented. The market was flourishing. Companies were throwing huge sums of money around for training, employee perks and expensive toys. If you do well, take the time to figure out exactly what were the conditions that led to your success. If you have a raging failure, figure out exactly which conditions, personal and environmental, led to your failure. As Don Miguel Ruiz says in The Four Agreements, “Don’t take things personally. Nothing others do is because of you. What others say and do is a projection of their own reality, their own dreams.”
- Set boundaries
You cannot create great work if you are in a constant state of reaction. You must protect your creative work time by blocking out your schedule, turning off your phone and closing down your email. You must protect your creative energy by avoiding “life sucking squids,” as my friend Martha Beck calls people who only care about their own edification and not about your needs or soul. As Eleanor Roosevelt said, “No one can take advantage of you without your permission.”
- Make your space holy
When you respect your work, you want to create a beautiful, clean, sacred container for it. Regardless of the size, cost or fanciness of your physical space, treat it with reverence. Pay attention to what you bring into it. Take time to clean the floor and wash the windows. Surround yourself with images of beauty and inspiration. Give gratitude to the tools that you use to do your work, and to all the masters who have come before you.
- Cultivate your voice
While you can become fluent in another language, you will never feel more anchored and at home than when you are speaking your native tongue. Explore your voice. Listen to your intuition. Write down your thoughts. Develop your ideas. Don’t get distracted by your love for someone else’s voice, that will only lead to cheap knock-offs.
- Swallow your pride
True mastery is based on a love affair with your work. You want to take a great photograph, or write a great paragraph, or lead a transformational coaching call because you want to make the profession proud. You want to please the past masters and the art itself. If your work is criticized, or isn’t up to your own standards, don’t take it personally. If you receive lots of accolades and exposure, don’t let it get to your head. Keep your focus on honoring your profession.
- Punch through the bag
My mixed martial arts teacher Mr. Fiori always tells me to “punch through the bag” when I am practicing jabs and crosses. If you just focus on hitting the target itself, your punch will be weak. Set your target a foot behind the bag, and aim to hit that. The same applies to your work. How does today’s goal relate to tomorrow’s goal, and next year’s goal? How will your choices today affect your relatives in seven generations? Always think ahead.
- When imitated, don’t retaliate, innovate
When you are great at what you do, people are bound to imitate you. Sometimes they will try to steal your intellectual property, or students, or employees or business model, or artistic genre. It is natural to get upset when this happens. But instead of fighting with the imitator, move on to innovate the next stage of your work. If you are doing your job well, your work is constantly improving and growing. Imitate that.
Once you begin to cultivate a mastery mindset, life slows down and you appreciate the delicious nuances in every moment. And when you sink into that way of living, you may realize that mastery is not even the goal.
“Science is not about control. It is about cultivating a perpetual condition of wonder in the face of something that forever grows one step richer and subtler than our latest theory about it. It is about reverence, not mastery.” – Richard Powers
I am cruising into my 17th year in business.
Seventeen years of creating things, connecting with people, figuring out what I want to do, what people need and inviting them to pay me to help them get things done.
It has been fun.
Really, really fun.
I remember when I first started blogging and everything was just so dang exciting.
I didn’t know what I was doing, and had an ugly homegrown Typepad blog.
Every day I would meet a new, cool person who would teach me something new.
Rich Sloan from Startup Nation called me out of the blue one day to tell me he liked my writing and I think I screamed into the phone.
I didn’t have the expectation that I would get 2,000 readers in one month.
When I did my first product launch, I sold three copies at $39. I was ecstatic.
I would watch my web traffic with wonder, looking at the world map and seeing a pin in Ireland or Qatar or Ghana and think “Holy guacamole, someone from all the way over there is reading my blog!”
Of course I work hard. Some days I am on the phone for eight hours straight, coaching, doing interviews or teaching.
I have huge writing deadlines. The more I grow my business, the more there is to do.
Just this morning, my 5-year old Rosie asked me why I was not a “fun mom” like her best friend across the street. “Her mom is OFF this week on spring break. Why do you have to work?”
“Because I am writing my book, Rosie,” I said. “I work for myself. I don’t always have regular vacations like other moms. But it will be worth it! When I am done, we can take some time off and go to the beach.”
Own the path and enjoy the journey
When I see and hear all the angst from new entrepreneurs who feel pressure to get instant success, I want to sit them down, give them a glass of cold lemonade and invite them to chill out and enjoy the journey.
It is a massively imprudent business plan to expect instant success. And it makes you cranky.
If you only focus on big huge wins, then you miss the daily miracles of the work itself. Like former clients who come from behind and fund their Kickstarter projects with moments to spare. Or clients who work diligently to make a plan to leave their job and start a successful consulting practice. Or even blog posts that make us feel proud to have written them.
Life is complex. Building a business is challenging.
Don’t forget to enjoy it.
Pictured: The oldest and youngest members of the Slim canine family, Shoki and Rocky, demonstrating how we need each other, despite our differences
Have you ever gotten stuck in an endless loop in your own head?
You start out excited to complete a new project. You get properly caffeinated. You choose the perfect background music. You crack your knuckles and smile over your keyboard.
Then … you start to feel some nagging doubt.
Words don’t come out right.
Your design feels clunky.
You look awkward in the video you are trying to record.
You start to need some Girl Scout cookies.
You wonder if tomorrow would be a better time to start.
You wonder why you ever thought you could do this in the first place.
And if you don’t watch yourself, you begin to head down a path of bleak thoughts, yucky emotions and lots of empty beverage or ice cream containers.
Before you get too far gone — reach out
The antidote to many productivity death spirals is a brisk walk around the block, or a moment of meditation.
When these techniques don’t work, I suggest reaching out to a peer mentor.
I recommend that everyone should have the following (in addition to your beloved spouse + kids/pets):
- 2 people you can text at any time day or night
- 2 mentors you can call when you have great challenges or opportunities
- A smart, challenging friend who will pick apart your ideas without crushing your confidence
- A best friend you can whine to, or celebrate with
- A strong, clear-thinking analytical friend who can help you solve complex problems
- A pocket full of creative thinkers who don’t mind being pinged on the phone or Skype
Of course you can have a lot more people in your circle, but if you have these bases covered, you are in excellent shape.
What can real, live people do that books, videos or your own brain cannot?
Hold you accountable
For some wonderful reason, my friend Michael Bungay-Stanier, author of Do More Great Work, has taken interest in my own crazy writing process, and has been my accountability partner for writing my book. Our methods have included daily email check ins about the number of words written, as well as scattered Skype chats when I get stuck or overwhelmed. Knowing that Michael is investing his time in my success makes me feel extra motivated to do a great job on my book.
Challenge your thinking
You want people in your life who will help you to think in new, different and more nuanced ways. My friend Barbara Saunders always has a unique perspective on my work, and takes the time to offer detailed comments. (Incidentally, our podcast interview about how we misjudge introverts is one of my most popular).
Balance your strengths
Chances are, if you have tremendous strengths in one area (strategic thinking, graphic design, quantum physics), you also have noteworthy weaknesses in other areas. My highly detail-oriented friend tax attorney Kyle Durand has done the unthinkable: made this liberal arts major get excited about legal contrats, partnership agreements, and water tight financial statements.
Remind you of your true path
Best friends like my Desiree Adaway remind you that no matter how dark the current moment appears, there is a better day ahead. People who know you very well have a unique perspective about your patterns and your true self.
Kick your ass
I have written about my dear friend Andy Pels on my blog. Andy refuses to let me do anything less than my best work. He actually pre-scheduled motivating emails last August to hit my inbox at the time when I was due to be finishing my book.
I have many more dear friends and trusted colleagues, but these are a few examples of the kind of people who can keep you moving forward, despite your valiant efforts to shrink back from your greatness.
Where can you find these people?
If you don’t already have strong circle of peers around you, I suggest looking for them:
- In past organizations: work, college, spiritual or hobby groups
- In classes: often you can find great peers in online classes or programs
- In your local community: look for meetup groups, professional associations, co-working spaces or conferences
- Online: fellow blog readers, Facebook buddies, Twitter pals or LinkedIn connections are great sources of peer mentors
A great circle of peer mentors reminds you that we all need each other.
When each of us operates from our strengths, invests in each others success and sees the world as a series of creative collaborations, we all win.
I spend a lot of time each day talking with new entrepreneurs who are excited about starting a business, but fear they may not have the credentials, credibility or experience to pull it off.
They sweat about their business idea.
They sweat about the fact that someone else has been in the space much longer, and is more established and skilled.
They sweat when they imagine themselves in front of a video screen, or splashed across a magazine page.
Do you need to have skill and talent to pull off a business? Absolutely.
Do you have to be the best person in the room to pull off a business? Absolutely not.
It is not about you
Here is the truth: if you spend your time worrying about yourself, you have missed the point entirely.
Your business is about the people you want to help.
Their needs. Their fears. Their dreams.
None of us will ever be perfect. Someone will always be smarter, more productive, more witty, older, younger, more charismatic.
Your people don’t care. They want help now.
So while they are sitting there gasping for breath, you are sitting in front of your mirror, wondering if your hair looks right.
Get over it. Get to work.
In 2010, Cali Ressler and Jody Thompson released their first book Why Work Sucks and How to Fix It, based on their experience leading a “Results Only Work Environment” (ROWE) while they were at Best Buy.
In a results-only workplace, employees can do whatever they want whenever they want, as long as the work gets done. No more pointless meetings, racing to get in at 9:00, or begging for permission to watch your kid play soccer. You make the decisions about what you do and where you do it.
It sounds great, doesn’t it? But if you are a manager, how do you make sure that work is actually getting done?
In their second book, Why Managing Sucks and How to Fix it, Cali and Jody tell many stories from companies who have instituted ROWE environments. They provide guidance to managers who are ready to embrace the workplace of the future.
In this 30-minute interview, Pam and Jody discuss the book, and the revolutionary movement to give employees control of their lives back, while creating a productive and dynamic work culture. We are not going back.
Download the Mp3 here:
Connect with Cali and Jody here: http://www.gorowe.com/
Running a business is no laughing matter. Not only do you have to develop and deliver a great product or service, but you have to find people kind and willing enough to take out their credit cards and pay for it.
Then there are taxes.
If you are used to being paid as an employee, there are quite a few unique rules and regulations that you need to comply with as a U.S.-based entrepreneur.
One of these rules is when and how to file a 1099.
Who needs to file a 1099?
According to frequent Escape from Cubicle Nation legal expert Kyle Durand,
If you own a business or are self-employed you MUST issue a 1099-MISC form to persons, vendors, subcontractors, independent contractors, and others if you paid them $600 or more per year for:
- services (including parts and materials),
- prizes and awards,
- medical and health care payments, and
- other types of payments not covered by another information reporting document (this includes payment for services completed using PayPal).
Or, if $10 or more per year is paid for:
- broker payments in lieu of dividends or tax-exempt interest, and
Exceptions: if the business you paid is 1) a corporation or 2) a foreign contractor, no 1099-MISC is required.
The deadline to file your 1099s for 2012 is January 31, 2013. You can get forms from http://www.irs.gov/.
If you are pressed for time, Kyle has created a very nifty filing service: Easy1099 (The direct link is http://taxreceipts.com/easy1099/). For a small fee, you can enter in the information for all your vendors, subcontractors and independent contractors and it will automatically send a copy to you, as well as file the 1099 forms with the IRS, and if necessary, with your state agency.
Happy 1099 filing!
When I first started to blog in 2005, I was new to everything in the online business world. I had run my consulting business exclusively on referrals for ten years, so I was eager to learn as much as I could about reaching an audience using online tools.
Honestly, it felt a big dream sprinkled with magic dust. Where if I wrote enough blog posts for my 5 regular readers, that real, live, paying clients would come out of thin air and want to work with me.
Amazingly, clients started to show up. They paid for coaching, and attended online classes, and even showed up in person all across the country when I did my book tour in 2009.
Blogging has been a constant marketing activity, but I added many new techniques over the years.
I have learned most of my marketing skills with on the job training, experimenting with a lot of things myself, and watching clients test and try different strategies.
Like I have written about before, marketing is is a marathon, not a sprint.
It is a combination of clear vision, good strategy, and well-practiced tactics, executed on a day to day basis.
I think that you develop marketing and sales confidence the more that you develop competence. And you gain competence in a variety of ways like reading, classes, mentoring and lots and lots of testing.
Tomorrow, Thursday, January 17 at 4pm Pacific/7pm Eastern I am hosting a free webinar where I share 12 ways to grow your business in 2013. These are all time-tested techniques that I have found to be really effective for getting clients.
Like I will mention live on the webinar, they work well with a strong marketing foundation, which includes:
- A clear vision and purpose of your business
- Your target market identified
- Specific offers ready to sell
- A marketing strategy
- An action plan
At the end of the webinar, I will give a 5-minute overview of my year-long business mentoring program Power Boost Marketing. You are welcome to stay for it, or jump off the call to get on with your day. Registration for Power Boost Marketing ends Monday, January 21.
To participate in the free live webinar, register at this link: https://www3.gotomeeting.com/register/582095678?inf_contact_key=0ca402516390d73acf250e0519bc75fcde818c19fa171b1d4852c950246b6c3d
If you cannot attend live, we will make sure you get a copy of the webinar after the call.
I look forward to helping you get 2013 off to a great start.
The most beautiful garden starts with a single seed.