When I first started writing about small business marketing many years ago, one of the first people I heard about was John Jantsch of Duct Tape Marketing. John had a great reputation, a solid business and a well-respected and highly trafficked blog.
I referred many clients to his first book, Duct Tape Marketing. Then to his second, The Referral Engine, and his third, The Commitment Engine.
Through the years, we became good friends, and he has been a very trusted and valued mentor in my own business.
I was thrilled that he wrote a new book, this time about selling, called Duct Tape Selling. I could not think of a more perfect person to talk about the new world of marketing and selling than John.
In this 27 minute conversation, we talk about:
- The recent dramatic change in sales and marketing
- How to use well-tested inbound marketing techniques to drive and close sales
- The different skill set required for marketers to sell, and salespeople to market
Check out John’s new book, Duct Tape Selling here. It is a powerful resource for entrepreneurs, marketing and sales professionals: http://amzn.to/1ipwavs
Download the interview here: http://traffic.libsyn.com/escapefromcubiclenation/John_Jantsch_on_2014-03-25_at_13.37.mp3
Or listen online here: