Becky McCray and Barry Moltz have just released their new book Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy. It is a fascinating resource with genuinely new insights for everyone in business.
In my 20-minute interview with Becky McCray, we discuss:
- Common misconceptions people have about small, local businesses
- What large corporations can learn about branding from small business
- The formula for instant social media success (I am only sort of kidding – the way that Becky explained it made so much sense!)
Download the podcast here: http://traffic.libsyn.com/escapefromcubiclenation/smalltownrules.mp3
Or listen right here:
I am extremely passionate about this topic, and will engage more of my own local business community in the coming year to learn how to make my own business more effective and more enduring. When we connect all size businesses, we ALL win.
You can find the book at all fine retailers, and at http://www.smalltownrules.com
Is this the first time you heard I had a podcast? Really? I have had it for six years! I have tons of great interviews with really smart people. Subscribe on iTunes here: