My country is obsessed with choices.
Common thinking says: more is better.
“Have it your way!”
“The Land of Opportunity!”
The upside to endless choices is you are filled with wide-eyed possibility.
The downside to endless choices is you are filled with wide-eyed possibility.
The global economy just delivered us a handy set of economic constraints.
- There is less time to dilly-dally on the road to building a business. You need to take action today.
- There are fewer fat pockets of easy money. You need to identify and dig deeply into the profitable veins of the market.
- There is less tolerance for poor performance or mediocre employees. You must step up your game or be moved out.
The most helpful advice that I give friends, family and clients who are faced with any kind of adversity is:
What can you create within this particular set of constraints?
- Instead of fragmenting your energy with 12 new projects of indeterminate value to your market, how can you zero in on the one with the most possibility and work the execution and implementation relentlessly?
- Instead of endlessly drumming up new subscribers or followers or clients, how can you deliver killer results to the ones you currently have?
- Instead of looking for comfort in endless Apple products, how can you get back to simple, inexpensive pleasures like playing Go Fish on the living room floor with your kids? (Admittedly, that last tip was for me)
“What lights you up more than anything?”
My answer: Cultivating leaders. Helping to light the inner fire of bright young people and passionate world changers.
His answer: Then do it. Clear your decks and make it happen.
So I am. Big moves are underway to make Escape more of a well-oiled machine led by me and run by others. I am pouring myself into the proposal for a new book about leadership. I am firing up a project with Willie Jackson to hit the hearts and minds of young leaders.
Constraint feels liberating. It leads to focus, and results.
So if today’s gloomy news has sent you into panic and you worry that endless possibilities are a thing of the past, I say:
Endless choices are highly overrated.
And as Jonathan’s powerful story about his new book illustrates, uncertainty can be the fuel for creative brilliance. Check it out and be inspired! Uncertainty Trailer.