This month, I have been having a great time teaching a new class called Power Teaching.
I believe that teaching is a critical part of marketing, coaching, consulting and presenting. When you take a teaching approach in business, it strengthens your relationship with customers and extends the breadth and depth of your offerings.
About 150 of us are digging into how you design a great learning experience, choose the best content, reinforce learning with a variety of exercises, and engage learners in a way that draws on their life experience. I will be publishing a complete listing of all the great classes they are producing on September 8 here on the blog.
As part of the first Power Teaching class, I surprised participants with a secret guest appearance from Dan Pink. He shared insight about what he learned about teaching from his research, writing and speaking about two of his many excellent books, A Whole New Mind and Drive.
The final tip he shared with the group is the importance of communicating the bigger purpose of your teaching, answering WHY it is important to learn. Listen in on his explanation here:
My passion for business has a deep root in wanting to see positive social and economic change in all sectors of society, and helping people create their own definition of success so they feel free and happy.
What about you?
If you feel like sharing:
- Why does your company exist, beyond the obvious purpose of making money?
- What is the story behind your business, and your role in it?
- If you have employees, do you think they know why your company is in business?