This is the first post in a two-week series about using our collective wisdom to help expand the markets for our business. Per Annie Binn’s suggestion in my original post to not have one new post each day for six days (which could be kind of overwhelming), I will spread this out over a couple of weeks so that we have time to brainstorm in each segment.
Today’s category is Professional Services. Wikipedia has a broad definition, which I am narrowing a bit so that we have separate posts for things like web developers.
I roll the following lines of business into this category (feel free to add, and I will update this post):
- Accountants and Bookkeepers
Here is what to do if you ARE a professional services business owner:
- State the nature of your business, your ideal client description and current marketing strategy. If you have an active site, share the link. Let us know where you need help.
- Reply to your peers’ comments with your ideas
If you ARE NOT a professional services business owner, we really need your help!
- Reply to specific comments with ideas
- Tell us where we are totally missing the boat and thinking too narrowly. Often those outside of our own fields have the most creative ideas!
This is the kind of information that will be useful to share:
- Specific marketing tactics (“Have you thought about contacting your local Chamber of Commerce? … etc.)
- Good articles about growing a professional service business
- Really smart people who have a definite opinion about this sector of the market (Alan Weiss comes to mind)
- Good blogs on this topic
- Anything else that would be useful
Daryl Gerke, a Phoenix business owner who has run a successful consulting company (EmiGuru) for the past 24 years, sent me a document with his specific ideas to grow consulting businesses. See attached PDF for details. Thanks for giving us a great start Daryl! Download his PDF.
As I have said in earlier posts, let’s see where this discussion takes us! I will update this post with links left in the comments so we have an organized list of resources.
Go crazy with ideas people!
P.S. Although a wonderful thing when it happens, “getting Seth to blog about you” should not be your #1 marketing strategy. Not to say you shouldn’t aim for it.
I asked my friend Ramit Sethi from Iwillteachyoutoberich.com for a couple of his best posts on marketing consulting and professional services. Here they are: