I got a big brainstorm today on the way back from picking up my son at school today which was about expanding our markets.
This weekend, I spent a lot of time with Lemonade creator Erik Proulx who was in town for our rocking Laid Off Camp Phoenix. In many conversations about topics ranging from making meaning to business models to money and family, we ended up referencing a small handful of the same people (yes, Seth Godin figured in just about every one). It feels like the same 12 people come up in every conversation I have with people about small business.
Which made me think: how can we help each other break out of our well-worn circles of great thinkers and expand the areas where we make change and tap new markets for our products and services?
So I came up with the idea for running an “Expand Our Markets Week” on my blog, starting on Monday, April 12. Watch this short video to explain my crazy thought.
This is the video I took in Chicago last year which really got me thinking about how little of the “stuck in cubicles” market I have reached through my blog and book.
The categories of small business I have thought of for “Expand Our Markets Week” are:
- Professional services: consulting, accounting and bookkeeping, legal
- Writers: copywriters, technical writers, fiction writers, book writers
- Artists: fine artists, graphic artists, photographers
- Software developers
- Retail stores
Each day of the week, I will run a post describing a particular business, and we can all jump in and add comments with ideas and resources for expanding markets. I plan on running it from Monday – Saturday, since I try to keep Sundays for family time.
Since it is quite a bit of work to coordinate, I will not run with the idea unless you all find it to be worthwhile.
So please let me know:
A) if it would be valuable
B) your thoughts on the categories of business that I outlined above
Thanks in advance!