I have never had a guest post on my blog before. Until now. Seth Godin wrote a special post for EfCN to celebrate the launch of his new book Linchpin. It comes out today — check it out here.
You are not a cog
If you have your own business, you’ve already taken a huge step, but it’s tempting, really tempting to let fear take over and let it push you to start following the rule book.
You know the rule book I mean. The one with the musts, the shoulds and the of courses in it. The one that’s amplified by most how-to books and blogs, and enforced by banks, in-laws and anyone else who means well but doesn’t get it.
It’s like this: if you’re a freelancer and you’re doing what everyone else in your market is doing, why on earth is someone going to hire you? Why will you be able to charge more? Where will your freedom come from?
If it’s useless to work so hard to fit in, why do we do it? Why spend so much time and money trying to be like everyone else who’s doing what you’re doing?
The lizard brain, that prehistoric brainstem that controls our feelings of revenge, anger and survival takes over when it feels threatened. And there’s very little as threatening as going out on your own and betting it all as a freelancer or independent businessperson. So we freeze up. So we push ourselves to fit in, keep our head down and hope that things will get better.
What will make things better, a lot better, is embracing the insight you already have and doing things that are right, not things that are widely accepted. If you want to get better than conventional results, it’s important to ignore the conventional wisdom.
You have everything you need to become indispensable, the linchpin, the provider we can’t live without. Time to step up and step out.