To round out the pricing series, I talked to my fellow business coach Sherry Garrity from Corporate Fugitive who illuminates some of the specific pricing challenges faced by corporate employees transitioning to entrepreneurship.
The three main challenges she talks about in our interview are:
- Under-dreaming: thinking too small about the vision of what your business could be, and simply trying to match your salary as an employee
- Under-pricing: not valuing all your experience, and using ineffective measures like billing by the hour
- Under-billing: underestimating all the time and effort it takes to effectively deliver your products or services, or not charging the client for all the work you are doing
Listen to the 30 minute interview here.
You can find Sherri at CorporateFugitive.com
I hope you have enjoyed this series! I have never done anything like this on my blog before (long-time readers are probably shocked to get six new posts in one week since I have been slacking on my writing lately!). If you enjoyed it and want to see more intensive discussions on particular topics, please let me know what you want to learn about.
Thanks for following along, and thanks to all my wonderful guest experts (links go to their interview in this series):
John Jantsch from Duct Tape Marketing
Mark Silver from Heart of Business
Ramit Sethi from I Will Teach You to Be Rich
Andrea J. Lee from Thought Partners International LLC
Alexis Neely from Family Wealth Institute