“There are a lot of business owners out there who are giving their stuff away for free because they don’t know enough about pricing. That was my story,” says Alexis Martin Neely, our next guest in The Price is Right Interview Series.
Alexis is a lawyer and founder of two million dollar businesses. She is also the author of Wear Clean Underwear: A fast, fun, friendly and essential guide to legal planning for busy parents.
After quitting her job as an employee in a prestigious law firm to set out on her own, Alexis learned the hard way how not to run her solo practice. From these good lessons, she developed a very effective way to price and structure services, which parlayed into a whole new business line teaching and coaching lawyers. Her current business, Family Wealth Institute serves both lawyers and small business owners.
In this interview, Alexis walks through some specific pricing structures for independent service professionals, as well as discusses her passionate views on charging what you are worth.
Listen to our 30-minute conversation here.
You can find Alexis at www.alexisneely.com.
Last up in our pricing series tomorrow is Sherri Garrity of CorporateFugitive.com with a discussion of specific pricing traps faced by corporate employees moving to entrepreneurship.
You can catch up with this series by catching the interviews with: