So much of what you learn about pricing focuses on the external market.
But in the daily practice of being an entrepreneur, much of the confusion and angst about pricing comes from an inner feeling.
Mark Silver, co-founder of Heart of Business, has a very unique perspective on the inner game of pricing which is specifically tied to the spiritual side of business. In addition to being a long-time business coach, he is also a Sufi teacher and healer.
Listen to our 40 minute conversation here.
Mark covers a very interesting exercise which he terms “resonant pricing.” My good buddy Havi Brooks wrote a wonderful post about this exercise where she gives a specific example of how she applied it to a program she was launching with Naomi Dunford from Ittybiz. Read her example here.
Even if you pride yourself on having an extremely well-formed left-brain muscle, I invite you experiment with some of Mark’s wonderful teaching.
Mark explains resonant pricing in a detailed post called The Wackiness of Resonant Pricing which includes a PDF with instructions. I used in on a group coaching call for KickAss Mentoring the other night and we got a lot out the exercise.
Find Mark at HeartofBusiness.com.
Up tomorrow for the pricing series: Ramit Sethi from I Will Teach You to be Rich who will share all kinds of juicy lessons for moving from totally free blog content to well-priced products and services.