Comments on: Eight ways to get media exposure to boost your business http://www.escapefromcubiclenation.com/2009/01/27/eight-ways-to-get-media-exposure-to-boost-your-business/ Fri, 10 Feb 2012 00:48:48 +0000 hourly 1 http://wordpress.org/?v= By: Tiffany http://www.escapefromcubiclenation.com/2009/01/27/eight-ways-to-get-media-exposure-to-boost-your-business/comment-page-1/#comment-9570 Tiffany Fri, 26 Feb 2010 14:32:34 +0000 http://www.escapefromcubiclenation.com/?p=21#comment-9570 Thank you Pam, for the info - I am the marketing director for Alternative Latin Investor - the first online magazine to provide info on Alternative Investments in Latin America. Any tips you might have on how to spread the news about our truly unique resource would be greatly appreciated. All the best to you!!! Tiffany Thank you Pam, for the info – I am the marketing director for Alternative Latin Investor – the first online magazine to provide info on Alternative Investments in Latin America. Any tips you might have on how to spread the news about our truly unique resource would be greatly appreciated.

All the best to you!!!
Tiffany

]]> By: Hayli @ RiseSmart http://www.escapefromcubiclenation.com/2009/01/27/eight-ways-to-get-media-exposure-to-boost-your-business/comment-page-1/#comment-236 Hayli @ RiseSmart Tue, 10 Feb 2009 13:52:13 +0000 http://www.escapefromcubiclenation.com/?p=21#comment-236 Thanks so much for sharing these tips! As a former press girl myself, I can say you definitely hit the nail on the head with how to treat reporters! Thanks so much for sharing these tips! As a former press girl myself, I can say you definitely hit the nail on the head with how to treat reporters!

]]> By: Atomicpenny (Mark) http://www.escapefromcubiclenation.com/2009/01/27/eight-ways-to-get-media-exposure-to-boost-your-business/comment-page-1/#comment-237 Atomicpenny (Mark) Sun, 08 Feb 2009 22:54:00 +0000 http://www.escapefromcubiclenation.com/?p=21#comment-237 Pam, # 4 and #8 really resonate with me. Recently I was asked to be the fundraising char for the local Boys and Girls Club. My blog approach is Unconventional Marketing, and with MiNIMAL MONEY ($1000) available to finance the fundraising, I really had to approach it on a different way. It is going to be fun to out do last years take, with social and business resources engaged in the process. Last year, the take was $26K, and I am hoping to double the take. As for blogging, i think it is a powerful way to share with other your ideas. I cannot think of a better way to share an opinion than with a blog. The cost is right and as long as you can type, and have something to share, it is worth it. POWER ON--Mark www.atomicpenny.com Pam,

# 4 and #8 really resonate with me. Recently I was asked to be the fundraising char for the local Boys and Girls Club. My blog approach is Unconventional Marketing, and with MiNIMAL MONEY ($1000) available to finance the fundraising, I really had to approach it on a different way. It is going to be fun to out do last years take, with social and business resources engaged in the process. Last year, the take was $26K, and I am hoping to double the take.
As for blogging, i think it is a powerful way to share with other your ideas. I cannot think of a better way to share an opinion than with a blog. The cost is right and as long as you can type, and have something to share, it is worth it.

POWER ON–Mark

http://www.atomicpenny.com

]]> By: Business Info http://www.escapefromcubiclenation.com/2009/01/27/eight-ways-to-get-media-exposure-to-boost-your-business/comment-page-1/#comment-238 Business Info Fri, 30 Jan 2009 18:01:11 +0000 http://www.escapefromcubiclenation.com/?p=21#comment-238 Great post! As a first time visitor i have to say that i love the name of this blog, very funny. Thx Again, MoneyAside.com Great post! As a first time visitor i have to say that i love the name of this blog, very funny.

Thx Again,
MoneyAside.com

]]> By: Jared O'Toole http://www.escapefromcubiclenation.com/2009/01/27/eight-ways-to-get-media-exposure-to-boost-your-business/comment-page-1/#comment-239 Jared O'Toole Thu, 29 Jan 2009 15:29:53 +0000 http://www.escapefromcubiclenation.com/?p=21#comment-239 Be remarkable. Do something that matters. If you do the press will come to you. Be remarkable. Do something that matters. If you do the press will come to you.

]]> By: Steve Tylock http://www.escapefromcubiclenation.com/2009/01/27/eight-ways-to-get-media-exposure-to-boost-your-business/comment-page-1/#comment-240 Steve Tylock Thu, 29 Jan 2009 13:17:17 +0000 http://www.escapefromcubiclenation.com/?p=21#comment-240 Pam, HARO was suggested to me several months ago, and it has been very good to me so far. Because it's sent out several times a day, it can be a handful to manage. While I'd love to have enough time to scour each one, I don't - but I have a shortcut. I have my email reader auto-label and file off all of the messages into a HARO archive - except the ones that mention LinkedIn. Those I flag and leave right in my inbox - and when I see them, I know to check to see how LinkedIn is mentioned. I can then be sure to reply to the appropriate requests, but not spend any more time than necessary;-) Thanks for the post! steve -- Steven Tylock The LinkedIn Personal Trainer http://www.linkedinpersonaltrainer.com http://www.linkedin.com/in/stevetylock Pam,

HARO was suggested to me several months ago, and it has been very good to me so far.

Because it’s sent out several times a day, it can be a handful to manage. While I’d love to have enough time to scour each one, I don’t – but I have a shortcut.

I have my email reader auto-label and file off all of the messages into a HARO archive – except the ones that mention LinkedIn.

Those I flag and leave right in my inbox – and when I see them, I know to check to see how LinkedIn is mentioned. I can then be sure to reply to the appropriate requests, but not spend any more time than necessary;-)

Thanks for the post!
steve
–
Steven Tylock
The LinkedIn Personal Trainer
http://www.linkedinpersonaltrainer.com
http://www.linkedin.com/in/stevetylock

]]> By: Dan http://www.escapefromcubiclenation.com/2009/01/27/eight-ways-to-get-media-exposure-to-boost-your-business/comment-page-1/#comment-241 Dan Wed, 28 Jan 2009 20:42:36 +0000 http://www.escapefromcubiclenation.com/?p=21#comment-241 Pamela, question for you - this is a great post and really helpful, but I'm still time-crunched. I'm thinking about using a pay-per-placement service like PublicityGuaranteed.com. What are your thoughts on places like that? I'm willing to pay, but want it to be reasonable. It seems like a good option so far, but would love your perspective! Pamela, question for you – this is a great post and really helpful, but I’m still time-crunched. I’m thinking about using a pay-per-placement service like PublicityGuaranteed.com. What are your thoughts on places like that? I’m willing to pay, but want it to be reasonable. It seems like a good option so far, but would love your perspective!

]]> By: Amadou M. Sall http://www.escapefromcubiclenation.com/2009/01/27/eight-ways-to-get-media-exposure-to-boost-your-business/comment-page-1/#comment-242 Amadou M. Sall Wed, 28 Jan 2009 19:14:00 +0000 http://www.escapefromcubiclenation.com/?p=21#comment-242 Awesome post as usual, Pam. I've tweeted the link :-) Awesome post as usual, Pam. I’ve tweeted the link :-)

]]> By: Jason Kiesau http://www.escapefromcubiclenation.com/2009/01/27/eight-ways-to-get-media-exposure-to-boost-your-business/comment-page-1/#comment-243 Jason Kiesau Wed, 28 Jan 2009 13:31:52 +0000 http://www.escapefromcubiclenation.com/?p=21#comment-243 Great post Pam! I started my business last August and regardless of how great my vision was when I started I have struggled with "do I be more conservative-professional" OR do I make a splash and be "remarkable". Part of it is my hesitation of self-promotion and I'm sure part of it is confidence. These eight steps are great reminders that I need to get out of my own way and utilize the good resources around me. Thanks for the info! I look forward to more. Jason Kiesau Great post Pam!

I started my business last August and regardless of how great my vision was when I started I have struggled with “do I be more conservative-professional” OR do I make a splash and be “remarkable”. Part of it is my hesitation of self-promotion and I’m sure part of it is confidence.

These eight steps are great reminders that I need to get out of my own way and utilize the good resources around me.

Thanks for the info! I look forward to more.

Jason Kiesau

]]> By: Elena Verlee http://www.escapefromcubiclenation.com/2009/01/27/eight-ways-to-get-media-exposure-to-boost-your-business/comment-page-1/#comment-244 Elena Verlee Wed, 28 Jan 2009 06:52:27 +0000 http://www.escapefromcubiclenation.com/?p=21#comment-244 Hi Pam, I want to acknowledge that you gave us our very first PR hit when you covered our quirky socks by subscription company in your Best of Christmas issue two years ago. As I told you, we sold it in 9 months - all due to PR. I think many entrepreneurs and small businesses get scared of D-I-Y PR, thinking they need to write a press release. It's not true! We simply wrote an email pitch answering these questions and sent it off to the media. Hope your readers find this useful: • What’s your company and what product or service do you offer? • What makes your offering unique? If you can’t find what’s unique about your company, the editor won’t either. • Why will it appeal to the readership? Keep asking yourself “so what?” until you are satisfied with the answer. • What do your customers say about you? • What is the boldest, most outrageous or provocative statement you are willing to make about your product or service? You must truly believe this to be effective. Can't wait to see more of you in the press and thanks for a great post. Hi Pam, I want to acknowledge that you gave us our very first PR hit when you covered our quirky socks by subscription company in your Best of Christmas issue two years ago. As I told you, we sold it in 9 months – all due to PR.

I think many entrepreneurs and small businesses get scared of D-I-Y PR, thinking they need to write a press release.

It’s not true! We simply wrote an email pitch answering these questions and sent it off to the media. Hope your readers find this useful:

• What’s your company and what product or service do you offer?
• What makes your offering unique? If you can’t find what’s unique about your company, the editor won’t either.
• Why will it appeal to the readership? Keep asking yourself “so what?” until you are satisfied with the answer.
• What do your customers say about you?
• What is the boldest, most outrageous or provocative statement you are willing to make about your product or service? You must truly believe this to be effective.

Can’t wait to see more of you in the press and thanks for a great post.

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