I have had my eyes opened wide this year to the value of getting mainstream media to notice and promote products and services and to include expert quotes in articles. Through the sole vehicle of this blog, I attracted the following press this year: Business Week People Magazine Jane Magazine The Boston Globe The Baltimore [...]
My favorite Garr Reynolds of Presentation Zen just put together an extremely cool list of gifts (mainly books) based on what he has read or used this year. I wanted to buy almost all of them, since even though I am not a designer, I love books about design. One or a couple would make [...]
If you are just starting to market your business, you might feel a little exasperated when trying to choose a perfect brand name. It may feel like until you do this, you can’t move forward with any marketing plans and you feel stuck and frustrated. Go here to download or listen online. In this episode [...]
I got a huge brainstorm last week as I was thinking about ways to expand on and improve my podcast for 2007. To this point, I have kept it very short and succinct, with the idea that busy corporate employees don’t have hours of time to spend listening to recordings. It seemed like the 5-7 [...]
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