Comments on: Overwhelmed with marketing? Start with your niche http://www.escapefromcubiclenation.com/2006/05/16/overwhelmed-with-marketing-start-with-your-niche/ Fri, 10 Feb 2012 00:48:48 +0000 hourly 1 http://wordpress.org/?v= By: Jonah Lepcha http://www.escapefromcubiclenation.com/2006/05/16/overwhelmed-with-marketing-start-with-your-niche/comment-page-1/#comment-4258 Jonah Lepcha Sun, 21 Jan 2007 10:27:45 +0000 http://www.escapefromcubiclenation.com/?p=436#comment-4258 Famous Computer Geek Proves It To Be True: You Really Can Make Money With eBay, Adsense, and Clickbank All From One Very Cool Little Website Famous Computer Geek Proves It To Be True:
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]]> By: sachin rai http://www.escapefromcubiclenation.com/2006/05/16/overwhelmed-with-marketing-start-with-your-niche/comment-page-1/#comment-4261 sachin rai Wed, 06 Dec 2006 08:08:35 +0000 http://www.escapefromcubiclenation.com/?p=436#comment-4261 Make Up to $3,500 and More Weekly with Google &Clickbank Using a Simple System Which I Will Perform for You For Only $2 Make Up to $3,500 and More Weekly with Google &Clickbank Using a Simple System Which I Will Perform for You For Only $2

]]> By: Chuck Steak http://www.escapefromcubiclenation.com/2006/05/16/overwhelmed-with-marketing-start-with-your-niche/comment-page-1/#comment-4262 Chuck Steak Thu, 18 May 2006 18:51:01 +0000 http://www.escapefromcubiclenation.com/?p=436#comment-4262 in re: your Ltr to ceo's etc. All Corporations start with a visionary - whose idea is realized thanks to a barbarian. As it grows, administrators and bureaucrats stymie creativity and innovation in order to impose order and control. At that stage of the game – the corp needs a synergist in re: your Ltr to ceo’s etc.

All Corporations start with a visionary – whose idea is realized thanks to a barbarian.

As it grows, administrators and bureaucrats stymie creativity and innovation in order to impose order and control.

At that stage of the game – the corp needs a synergist

]]> By: Ariane Benefit http://www.escapefromcubiclenation.com/2006/05/16/overwhelmed-with-marketing-start-with-your-niche/comment-page-1/#comment-4263 Ariane Benefit Thu, 18 May 2006 14:57:55 +0000 http://www.escapefromcubiclenation.com/?p=436#comment-4263 Great Advice! I'm in the process of narrowing my market niche...it's a tough decision...but I believe you are right...I'll be able to target my marketing efforts much more effectively. Thanks! Great Advice! I’m in the process of narrowing my market niche…it’s a tough decision…but I believe you are right…I’ll be able to target my marketing efforts much more effectively. Thanks!

]]> By: Intrepid http://www.escapefromcubiclenation.com/2006/05/16/overwhelmed-with-marketing-start-with-your-niche/comment-page-1/#comment-4264 Intrepid Thu, 18 May 2006 09:23:40 +0000 http://www.escapefromcubiclenation.com/?p=436#comment-4264 Good one again, Pam! One of the other things that you could do is search engine optimization. If you've not narrowed down your niche, you could build a list of keywords, ensure your website is optimized to pop up for those keywords or phrases. Then track your website logs to see what search engine terms people are using to land up on your website. That would help you define further, whether this is the right niche of people you need to be targeting. For instance, we discovered a whole new niche of clients in this manner, when someone came along searching for a phrase we hadn't really thought was something people would be looking for. Good one again, Pam! One of the other things that you could do is search engine optimization. If you’ve not narrowed down your niche, you could build a list of keywords, ensure your website is optimized to pop up for those keywords or phrases. Then track your website logs to see what search engine terms people are using to land up on your website. That would help you define further, whether this is the right niche of people you need to be targeting.

For instance, we discovered a whole new niche of clients in this manner, when someone came along searching for a phrase we hadn’t really thought was something people would be looking for.

]]> By: Jean Moniatte http://www.escapefromcubiclenation.com/2006/05/16/overwhelmed-with-marketing-start-with-your-niche/comment-page-1/#comment-4265 Jean Moniatte Wed, 17 May 2006 23:42:11 +0000 http://www.escapefromcubiclenation.com/?p=436#comment-4265 How do you determine if you have properly defined your niche before you start marketing to it: - its population (size)? - an other metric? - or just common sense? _______________________ Hi Jean: It all depends on how you are using the information. If you are a startup and are trying to get venture capital, investors may have specific criteria on market metrics to feel comfortable enough to give you money. If you are just operating as an independent person, I say your criteria of "common sense" fits the bill (although common sense is rarely common practice). You know you have defined your niche specifically enough is when you are suddenly able to think of 10 ways to reach your people with specific marketing vehicle and activities. You may attend an event targeted to your niche and find that everyone you talk to has the problems you identified and is interested in what you have to offer (ok, this doesn't happen often, but if you get a handful of people interested, you know you have struck a nerve) You want your niche to be broad enough so that you have a good chance of winning enough business to meet your plan goals. If you are too specific and only want to work with one company in a geographic area, for example, you have gone too deep. But most people prefer to stay big and get overwhelmed. Other thoughts folks? Thanks, -Pam How do you determine if you have properly defined your niche before you start marketing to it:
- its population (size)?
- an other metric?
- or just common sense?

_______________________

Hi Jean:

It all depends on how you are using the information. If you are a startup and are trying to get venture capital, investors may have specific criteria on market metrics to feel comfortable enough to give you money.

If you are just operating as an independent person, I say your criteria of “common sense” fits the bill (although common sense is rarely common practice). You know you have defined your niche specifically enough is when you are suddenly able to think of 10 ways to reach your people with specific marketing vehicle and activities. You may attend an event targeted to your niche and find that everyone you talk to has the problems you identified and is interested in what you have to offer (ok, this doesn’t happen often, but if you get a handful of people interested, you know you have struck a nerve)

You want your niche to be broad enough so that you have a good chance of winning enough business to meet your plan goals. If you are too specific and only want to work with one company in a geographic area, for example, you have gone too deep.

But most people prefer to stay big and get overwhelmed.

Other thoughts folks?

Thanks,
-Pam

]]> By: Jake Carey-Rand http://www.escapefromcubiclenation.com/2006/05/16/overwhelmed-with-marketing-start-with-your-niche/comment-page-1/#comment-4266 Jake Carey-Rand Wed, 17 May 2006 15:11:49 +0000 http://www.escapefromcubiclenation.com/?p=436#comment-4266 Pam - Great commentary as always. You reminded me of one of my favorite sayings: A "NO" is better than a "Maybe". Meaning that it's often better (although not easy to accept at first) to hear a NO, rather than a client, market segment, etc. giving you a Maybe. This is especially important, I believe, when you're working with limited resources or your direction/path has become cloudy due to the everyday shuffle of work and life. We are more likely to get concise and clear answers (yes or no) from a directed channel which we have targeted. This prevents us from wasting time as well as forcing us to constantly improve our message and delivery. Thanks again for another great post. Pam – Great commentary as always. You reminded me of one of my favorite sayings: A “NO” is better than a “Maybe”. Meaning that it’s often better (although not easy to accept at first) to hear a NO, rather than a client, market segment, etc. giving you a Maybe.

This is especially important, I believe, when you’re working with limited resources or your direction/path has become cloudy due to the everyday shuffle of work and life.

We are more likely to get concise and clear answers (yes or no) from a directed channel which we have targeted. This prevents us from wasting time as well as forcing us to constantly improve our message and delivery. Thanks again for another great post.

]]> By: argos http://www.escapefromcubiclenation.com/2006/05/16/overwhelmed-with-marketing-start-with-your-niche/comment-page-1/#comment-4267 argos Wed, 17 May 2006 14:11:02 +0000 http://www.escapefromcubiclenation.com/?p=436#comment-4267 I took my defined niche in apparel (active/ageless boomers who travel) and divided them into seven sub-catagories, with a different and targeted message for each. Writers and artists, stay-at-home dads, spa-goers, business travelers, cruiseshippers, public links players and 50's plus. Have done the same for this last group as well. This will cost me extra money. But I definately want to speak very directly to these potential fans. ______________________ Argus, this is exactly what I am talking about! GREAT way to segment your market. By doing so, it is so much easier to know how to reach your people. -Pam I took my defined niche in apparel (active/ageless boomers who travel) and divided them into seven sub-catagories, with a different and targeted message for each.

Writers and artists, stay-at-home dads, spa-goers, business travelers, cruiseshippers, public links players and 50′s plus. Have done the same for this last group as well.

This will cost me extra money. But I definately want to speak very directly to these potential fans.

______________________

Argus, this is exactly what I am talking about! GREAT way to segment your market. By doing so, it is so much easier to know how to reach your people.

-Pam

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