I think Pam’s comments on the size of your market are right on! I also think that her suggestion of looking into non-profit status is definitely worth pursuing.

Your passion for your work comes through loud and clear in your post; however, I worry that your target of businesses may be too challenging to grow a viable business.

How about turning your events into a curriculum (or an adjunct to an existing curriculum) for local public school districts? For example, if your events fit in with the sixth grade history curriculum, you’ve got a built-in new market every year. And, you can document your process (how to turn historical reenactments into curriculum) and sell it to other districts and/or event providers.

Good luck!
Barbara

Thanks for your question.
The “model” the Startup Nation book refers to in question three is business model. The types they describe in the book are:

-E-commerce
-Ebay-preneurship
-Francising
-Home-based
-Brick and mortar
-Multilevel marketing
-Licensing

I have an inkling that Dan could pursue a radically different business model (besides live theater) that may allow him to realize his dreams. But all depends on the need in the market for what he is offering.

What is a model? Thanks.

Cindy